Thurgood Marshall College (at UC San Diego) is named in honor of former U.S. Supreme Court Justice Thurgood Marshall. The college is founded on principles of diversity and equity, and puts emphasis on preparing students to become socially responsible citizens. As a part of their Design Team, I created digital assets, print materials, and various merchandise for promoting events, making announcements, and fostering students' sense of belonging to the Marshall community.
To develop a more consistent visual identity and enhance social media engagement, we brainstormed seasonal moodboards and created style guides accordingly every quarter. Here are some examples of how they were implemented in social media assets and merchandise items.
An annual carnival-like event that features fun rides, performances, giveaways, and more. For 2021, we came up with an elegant but lively theme with a blue and gold palette, centered around a carousel as requested by the planning committee. It was the first large-scale in-person event after a prolonged period of remote learning and the promotional materials helped attract over 1000 students.
A project I initiated to promote the college's values and recognize diverse groups in the student body. The infographics not only highlight the heritage months, but also educate students on their history and terms related to the social struggles. Moreover, they raise awareness on issues that the communities continue to face and encourage students to take action. Below are some examples:
Stickers I designed as a part of Marshall's goody bags. They were distributed to students before Sun God festival, an annual campus-wide music festival at UCSD.
Social media assets and stickers created for Welcome Week 2022. The year's theme is based on Stranger Things.
For recognizing staff members and student leaders' contribution throughout the year. Designed to mimic a postcard for a nostalgic and warm touch despite being sent digitally.